Design director: Jim Deeken
Senior copy manager: Nina D'Iorio
Designers: Emily Hunter, Mira Nersesova, Brandy Martin

A consistent challenge at Grand Rounds Health was informing our members of the availability of our services as a benefit provided through their employers. Our monthly email journeys endeavored to remedy that. American healthcare is a complex topic already, but can be especially difficult for diverse audiences with low health literacy and whose mother tongue may not be English. 

In writing these emails, I was careful to adhere to best practices, such as including the employer name in subject lines, and using simple language to describe the services available to members.