Design director: Tova Diamond
Copy director: Sheila Hayes
Senior designer: Christina Adamson
Designer: Camille Rapay
Artwork: Max-o-matic
Media partners: Colossal Media
Photo/video: Colossal Media

In 2023, The Washington Post relaunched its iconic Style section, introducing readers to a new online destination for stylish news and trends with personality, perspective and deep reporting. To commemorate the relaunch, we commissioned two supersized murals in Williamsburg, Brooklyn. We also produced a series of events branded Style Sessions at The Rubell Museum, featuring A-list guests, such as Christopher Nolan, Ella Emhoff and Ava DuVernay. 

I led copy for all deliverables across both the mural and event executions. This included:

• Mural "tagline"
• Full-page print ad
• Style Sessions zine ad
• Style sessions postcard
• Ghost-written emails sent to Style Sessions attendees

The placement of the murals in what is widely considered the nation's style capital, by a news organization headquartered in the nation's capital, exemplified The Post's unique approach to Style.

Impact:

• Murals garnered ~700k+ impressions.
• Style section experienced 26% bump in traffic from NYC metro area while murals were live.
• "People. Power. Pop." campaign recognized as finalist in 2024 OBIE Awards in Film and Media category.
• Style Sessions at The Rubell Museum attracted ~1k attendees across three events.
• Style Sessions events successfully reached new audiences, with non-subscribers making up ~86% of registrants.