The Washington Post x Headspace

Design director: Tova Diamond
Copy director: Sheila Hayes
Designer: Camille Rapay
Partnerships lead: Nancy Cutler

In this day and age, staying informed is essential — but so is taking a moment to pause. That's why The Washington Post partnered with Headspace to offer a limited-time bundled subscription, combining unlimited access to world-class journalism with access to a well-known mindfulness app.

One of the biggest challenges in promoting this bundle was highlighting the benefits of both brands without framing The Washington Post's reporting as something negative or overwhelming. The ideal messaging positioned the bundle as seamless complements: staying informed with The Post while using Headspace to find balance and clarity.