Washington Post social story ads

Design director: Tova Diamond
Copy director: Sheila Hayes
Designer/video editor: Camille Rapay

To promote a new SMS-based course from The Washington Post's Home You Own section, I wrote audio/video scripts for social story ads starring the section editor. Each of the videos showcased a different tip, similar to those shared in the course.

Impact:

• Contributed to 11,115 total signups (double target of 5,000)
• 78% engagement rate
• Social videos reached more than 1M new people between ages 25-44
  
• People who watched the videos were determined to be more likely to sign up