Design director: Tova Diamond
Copy director: Sheila Hayes
Designer: Angelyn Cabrales
Partnerships lead: Emily Echave

When Verizon launched +play, its consolidated subscription hub, The Washington Post was among the first available offerings. Even better, The Post was featured on the Verizon +play homepage carousel. This partnership offered an incredible opportunity for The Post to further expand its reach by offering readers a new, more convenient entry point.

The challenge? Standing out in a lineup filled with streaming giants like Netflix and HBO/Max. To compete, we needed to position The Post as more than just news—highlighting its depth and benefits in a way that felt just as engaging and essential as the latest binge-worthy series.

I led copy for all deliverables related to the partnership launch, including the premium placements on the homepage carousel and the Washington Post page on Verizon +play. I was also responsible for writing copy for the subscription and cancellation flows, which users would see when subscribing or terminating subscriptions through +play.

Copy on the Washington Post product page heavily emphasized the breadth and depth of our journalism, as well as select subscription benefits, like personalization and offline reading capabilities.